I know it’s something we all seem to want to do at 6.00 pm nightly – we don’t really give a flying fig for Channel 10 news at 5.00 but sure enough 7 or 9 get the audience for 6.
“Who’s on first? What’s on second? I don’t know is on third” – a famous skit by Abbott & Costello and no I don’t mean the warring politicians.
Sure enough you start to watch the first news item, you’re bored so you turn to the other channel. They had another item on first but by the time you’ve turned it over you’re watching the same item you just did on the first channel. Do you stay with this? No. You turn back and watch till the first commercial.
On the commercial you change the channel. Oh dear the other channel has commercials too.
You sit there and wait – finally the news returns and you’re watching another presenter. A male projects himself with a larger than life double knot tie in some unusually prominent colour. The female presenter standing pretty in white shirt and jacket. Depending on the temperature the woman wears a more revealing top with jewellery that could have been their grandmother’s!
Half an hour it takes to show us what happened today and yet that half hour seems like a very long time when you’re subjected to not so interesting news for 7 minutes before a commercial then 15 minutes of sport. Obviously news is a “man’s domain” they get you in to sit and wait for the sports news in an attempt to keep you around for the weather.
The weather? No amount of advertising will make me interested enough to check out the weather person – instead they spend their time bragging about the wonderful/terrible day we’ve had before finally getting to the point and telling us what the weather will be tomorrow.
Frankly I’m over it! The man/woman behind the desk, the computer to the side, the phone (never really got that) to their left and we’re expected to be interested. On more than one occasion I’ve preferred to watch paint dry.
They don’t have to dance a jig, they don’t have to sit on a couch and smile – but boring is their middle name. For 50 years I’ve watched presenters come and go but they still look the same and the news only changes slightly.